1. Choose An Appropriate Domain Name
The first step is to choose a domain name that suits the enterprise perfectly. A simple term that can be easily recalled by people will be ideal for the purpose. The most natural choice for the domain name will be the business name of the enterprise. In case, the term is already being used by another entity, then keywords related to the industry can be added to it. It must be ensured that the name is not too long. Users must also avoid inserting numbers or special characters in the term. If numbers have to be used, then business owners must register the numeric as well as the alphabetic version of the name. For example, for a domain name “5xyz.com”, two registrations one with “5” and the other with “five” must be done. Another important aspect of the domain name is the top-level domain. The last segment of the name i.e the part that comes after the dot is called the top-level domain (TLD). Most people try to get the “.com” TLD. Canadian entrepreneurs looking to target customers in the country can choose the “.CA” domain. The domain name is the identity of a brand in the virtual world and must be chosen after careful thought and planning.
2. Conduct A Domain Name Search
Once the perfect domain name for the website has been identified, the next step is to find out whether it is available or not. There are billions of websites in the virtual world and in order to avoid confusion, generally, no two interfaces are assigned the same name. It will be sensible to identify 4 to 5 names so that even if the first choice is not available, the next best available name can be registered. The sports bar owner was smart enough to do the name search and registration right after incorporating the business with local authorities. This enabled her to use the same term as the bar’s name and website’s domain. Canadian users can log on to the Canadian Internet Registration Authority (CIRA) website. It is a non-profit organization that manages the “.CA” domain and represents the “.CA” registry internationally. Its website has a feature for searching the “.CA” WHOIS database which will help in finding whether the chosen domain with the country-based TLD is available or not. People looking for other TLDs can search the ICANN WHOIS database or use the facility provided by registrars to assess the availability of a chosen name.
3. Select The Right Registrar
The next step in the domain name registration process is to choose a registrar. Domain name registrars are agencies recognized by the Internet Corporation for Assigned Names and Numbers (ICANN). The ICANN is a non-profit agency which is responsible for the maintenance of the central repository of IP addresses and their supply. It also looks after the domain name system and root servers. There are numerous registrar firms that have been accredited by the agency to sell domain names. The Canadian Sports bar owner logged on to the CIRA website and searched for Vancouver-based domain name registration services. These firms provide web hosting, email, and other related services apart from domain incorporation. Using the CIRA website ensured that the listed agencies were dependable entities that can be relied upon for professional services. Users must look at the benefits offered by such agencies like the kind of web hosting and customer support they provide to clients. Most firms offer a combination of services in reasonably priced packages. Users can choose one which fulfills their requirements. They must cross-check the credentials of the registrars and verify their advertised claims before making the final selection. Amateur users getting a domain for the first time must go for well-known agencies which provide round the clock client support.
4. Register The Domain Name
The final step is to register the domain name. Once a reputable registrar has been identified and a reasonably priced package located, log on to the agency’s website to make the registration. Always remember that a domain name does not come with lifetime validity. It is assigned for a specific time period and has to be renewed before expiry. A failure to do so will lead to the loss of the domain. Moreover, users must be careful in providing details during registration as they can be easily seen by anyone by accessing the WHOIS search. They must create a separate email ID for the purpose and must not use it anywhere else. Hackers target these email IDs to hijack domains. Users must be careful about phishing attacks and never open unknown or suspicious emails. This will help them avoid the hassle of domain name recovery which is required after hijacking.
This sports bar owner used this simple domain name registration process to get a “.CA” domain for her business. Investing in an attractive website along with right SEO techniques helped her in doing good business as a large number of people started visiting the establishment.