There are millions of applications that serve to solve problems of our day to day, and that’s why many believe that the app market is saturated. But nothing is further from reality: the apps for companies are booming.
Starting from this base, there are two ways to capture your idea through an application: there are already several business management applications on the market , so you can make a version of an app that already exists by differentiating it in some way, or create an completely new that offers a different service.
Focusing on the business market, companies look for apps that may be beneficial. For this reason, in many cases, companies prefer to develop their own application instead of using others that are already available in online stores. What are the solutions that business applications can offer to businesses?
Customer service with an app for companies
All companies should have a platform that offers the customer an effective and functional after-sales service. In this way, customers can easily contact the company without any problem. It is not necessary to explain that from a public relations perspective, bad customer service damages the image of the organization. For that reason, to give a fast service of customer service, they have a section in their applications for companies of FAQ (Frequently Asked Questions). Thus, the client can consult a question that other users have also had before.
For more complex problems, it is better to choose to integrate in the app for companies a chat through which the customer can contact the customer service immediately. Even in some cases, 24 hours a day.
In addition, a section of online media in business applications can help users to keep in touch with customer service through social networks. In this way, messages can be answered and help solve customer problems quickly.
Keep a record of comments
It is important to have all channels controlled through which a customer can leave a review or launch a question to the company, and also record these comments either through Google Play Store, Apple App Store, windows app store or any other. So you can analyze later what are the comments or common questions on the part of the clients.
This is much more works than you might initially think which is why many companies choose to delegate this task of registration to a specific group of employees.
In many cases, the company does not have enough services to have a work group, or a person, continually pending the comments of customers. However, it would be convenient to review from time to time what opinions customers and users leave about your company in social networks, or other online platforms. In case you have an application for your company, you can condense all the messages in one place and it will be much easier to manage them.
Improve internal communication
Companies are always looking for ways to improve the efficiency of internal communication flow among their employees. Even if management works so that conflicts do not arise due to a lack of communication, sooner or later there will always be problems.
The solution can be something as simple as an app for companies that adapts to the preferences and needs of this one. Also, nowadays, thanks to the cloud, which really is like a storage application, you can make sure that you do not miss information.
Knowing how to manage time when you are working on a project is a crucial factor for the success of the company. Therefore, a very good option is to create an app for companies that helps remind all group members of important meetings, events, birthdays, etc. Since “time is money”. As a result of working with this type of applications that manage time efficiently, companies would improve their performance in production and productivity.
Training of employees
Training of employees is necessary within the company but it can take a long time. However, having a business application with training material that a new employee can access at any time can help to redistribute the workload of managers or senior staff. Or the companies can hire other custom software development services to develop their software.
If all this material were merged into a single company app, it would be beneficial for the organization. This practice may work better for companies that work on a larger scale that receive almost monthly new employees. Also, these programs or applications can be adapted to the different needs of companies and their training programs.
Application for own business
While an application for an offline company may be an obvious necessity, it is even more so for e-commerce. Since you’ll have to be where your customers are. In this case, the most normal thing is that your consumers make their purchases online with their Smartphones and tablets, that’s why it is necessary for companies to be available on mobile devices.
Another advantage of being available in mobile phones is that a new channel is opened for potential customers. In the market of applications for companies there are still a lot of opportunities that, without a doubt, we must take advantage of to optimize the processes. Therefore, in conclusion, we can say that the development and use of app for companies is beneficial when the purpose is to solve business problems and help improve overall efficiency in terms of saving money, time and resources.