We all have encountered that disruptive call from a telemarketing representative looking to provide us with some uncalled information or offer. Cold calls are not welcomed by anyone. This is one of the reasons that outbound lead generation service is now overtaken by the inbound approach.
But before we dig deep into the concept of inbound and outbound lead generation, let’s first understand what a lead is.
A lead is a person who has shown interest in your business or your offerings in one way or other. Generally, a lead indirectly clicks on some information or content that he/she is interested in and that compliments directly with your offered product/service. For an instance, if you own a car service center, a person who has filled an online survey form to learn more about maintaining his/her car is a lead for you.
Companies usually consider leads as the source of income for the business. Without warm and closable leads, a business usually struggles to grow and survive. Now, leads can be generated, either using: outbound efforts and inbound methods.
As technology has boomed, new and inventive methods to generate leads have emerged. The internet has played an extremely crucial part in this process. And due to the internet only, inbound lead generation services have seen such a soaring demand in the market.
Inbound and outbound lead generation
To entice the people who have shown interest in your offerings or business seems like a much easy task. In reality, lead generation is one of the most tiring and time-taking business tasks. And to generate leads that could become an asset to your business, you have two alternatives. You can approach the lead generation process with an outbound approach where your telemarketing agents reach out to the prospects and try to convince them to give out information related to the latter.
Another way is inbound marketing, where you produce intriguing content, pages, etc, so that potential customers click on those and end up on the landing pages of your websites where you offer them to exchange information with some value generating content. For this, you can run a blog, send emails, give out coupons, conduct live events, etc.
So, which is a much effective way? IMHO, inbound lead generation is a much assured and convincing way to extract warm leads for your business. Opinions may vary but let’s be honest, who wants to hear a cold call from an agent who is calling you out of blue regarding something that you are not interested in? Cold calling is really not the way to reach out to the target audience nowadays.
Ways of inbound lead generation
Businesses are mostly outsourcing the lead generation services from expert firms. Although if you have the time and money to invest in, an in-house team would also do the same. I still recommend the business owners to hire some competent vendor that holds intense experience and industry know-how.
There are multiple ways to generate leads through inbound efforts. Some of them are:
One of the best inbound lead generation ways is by using interesting and compelling content on the web. The idea is to captivate the user by producing encompassing content on the website, blog, etc, so that the potential customers click on the CTA attached and end up landing on your focused web page. Most of the outsourcing companies include the CTA buttons either in the beginning, middle or at the end of the content. So, apart from encouraging your audience to take action, you require to jot down some appealing content too.
If the users are already familiar with your brand, one of the best ways to get in touch with them is via email. Emails are much effective in generating leads because you are targeting people who have already subscribed to your list. Now, what most of the businesses tend to miss is that you got to make your emails more enchanting and interesting. For this, apart from incorporating CTAs, you can choose enthralling designs, and compelling content to grab your leads’ attention.
You can also pay for the ads that would direct your target audience towards your landing page. Make sure that whatever you are promising in your Ads are offered on the landing page otherwise there would be an extremely high bounce rate.
This is perhaps one of the most profitable and compelling ways to generate lead today. The best part is that you can circle the entire blog around what your business is offering eventually. For an instance, if you are providing digital marketing assistance, you can scribble down blog post entitled “Top ways to enhance your digital marketing efforts”. Including CTA in your blog posts further boost the conversion rate incredibly.
Social networking sites have humungous audience base. Amidst this, every business is targeting these platforms to generate something for their company. You can also make your followers on social media pages to just take action and land upon the desired landing webpage. Vendors offering lead generation services run compelling social media campaigns to make more and more people end up on your web pages.