Tiktok Is Educating India One Video At A Time

TikTok videos

In the past year, TikTok has become the go-to platform to learn about a variety of topics in an interesting way. TikTok’s interface makes it easy for users to consume content in engaging, interactive and extremely creative ways. Today, the attention span is decreasing at a rapid pace, making short videos one of the most effective ways of learning, and with diverse content available on TikTok, it makes it an effective platform to learn. Whether you are looking to learn new beauty hacks or cook up new recipes or fitness tips for building a better body, there is something for everyone on TikTok videos. The content on the platform is available for everyone to consume and accessible to you no matter which part of the country you are in.

Indians are looking to learn through short videos and TikTok’s #EduTok is a prime example of this. The hashtag to date has garnered close to 59 billion views with a variety of content available from fitness and beauty tips and tricks, to learning languages and even encouraging positivity. Given the success of #EduTok, TikTok launched the #EduTok Mentorship Program in October 2019 to empower TikTok users so they create meaningful and relevant content on a variety of topics. It is a multi-phased integrated initiative that aims to democratize learning for the Indian digital community on the platform. This is the first-of-its-kind initiative launched by TikTok in the markets where it operates. The #EduTok program by TikTok has been immensely successful with over 59 billion views as on date which proves that people in India are hungry to learn and consume educational content. It is inspiring more users to create videos to impart knowledge to others.

So, what can you learn on TikTok? Let’s look at some of the educational content created on the platform by creators:

Learn the beauty tricks

Are you looking for tutorials that can help you to achieve the perfect smokey eye look or a Kim Kardashian like contour? Look no further as @sheenakaurmakeup is here to help you. Tune into her TikTok videos to learn about makeup tricks to achieve the flawless look this festive season.

Get fit with Yoga

You don’t have to sign up for expensive Yoga lessons as you can access the best Yoga videos from international Yoga teacher @Yogaurmi.India. Watch her TikTok videos to learn the right way to stretch your body and boost your fitness regime. 

Make delicious food

Want to surprise your loved ones with finger-licking good food? Check out @madhurasrecipe to learn how to make misal pav, crispy onion pakode, and many other interesting recipes. 

Learn impeccable English

Are you afraid of speaking English? Brush up your language skills by watching @englishwithgeet who has bite-sized videos to teach you the right words that enhance your vocabulary. You also get to learn synonyms, antonyms, sentence formation, etc., by simply watching her videos.

Looking for motivational tips?

@motivationkimachine has a variety of videos where he gives you motivational tips that inspires you to work hard. If you ever like you are losing steam, his videos are bound to lift your spirits.

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