I always find it amusing that people cannot distinguish between Public Relations and Marketing. I know there’s very much similarity between these two fields of advertisements. But the biggest difference is that both of these fields are separated by the end goal. For the PR consultancy, the end goal is to increase the business’s reputation in the market. On the other hand, the end goal of the marketing agency is to market the business, its products, and then driving the sales. The methodology of both fields is pretty the same, but the result is different.
As a business owner, understanding the difference between these two fields is highly essential. If you are willing to hire a PR consultancy firm, you should first know the difference between Public Relations and marketing. There is nothing to worry about, as we are going to share the subtle differences between Public relations and marketing so that you can choose the right thing for the business.
Definitions
Public Relations: Public Relations is the maintenance of the social image of the company or the brand. Establishing and maintaining the credibility and the positive image of the business in the market helps it run for a long time without any hurdles. It helps business in the long run.
Marketing: Marketing is nothing but the process of promoting the products and services of the business to drive sales. Marketing is always positive and will result in sales. If done incorrectly, it will cause a drop in total sales figures.
Work of the PR Consultancy Firm
As we’ve learned the definition of PR, it’s time to understand the work process of the consultancy firm with Public Relations. The PR professionals will work day and night to maintain the public image. They will do the same by writing and publishing the press release about the new products, initiatives, or updates within the company. This is one of the basic tasks that almost every PR consultancy company does.
Some of the advanced PR firms do adopt digital technology. With the Digital Marketing to the Television advertisements, all of the advanced ways of sharing the press releases, information about the new products, and good words about the company are used. So, it’s a multi-faceted job involving many technologies, techniques, and communication mediums.
Work of the Marketing Consultancy
Marketing consultancy is pretty similar to public relations. The Marketing agency aims to market and sell the product. While the PR company is establishing goodwill, the marketing agency utilizes the same goodwill to sell the products and bring revenue to the business. Marketing is also multi-faceted, but the process is pretty simple. It requires the knowledge and experience to market the product or services to the right audience. They also use traditional newspaper advertisements, social media advertisements, social media ads, and Digital Marketing.
End GOAL
The end goal or the result is the only difference between PR and Marketing. The PR aims to establish goodwill. The more credibility, the more the customers will believe in the business and brand. This is a long-term process and also provides results after a long time. But marketing is a quick process. It’s like an action film, where everything happens so fast. Marketing is the essential part, but it’s pretty hard when there is no goodwill, which is created with positive PR. In short, PR and Marketing goes hand-in-hand and helps business to grow exponentially if done perfectly.
